Set brief: Espelma Branding: logo design, brand guidelines, brand positioning, verbal and visual voice, web design, packaging, social content strategy and guidelines.

About the brand: A home frangrance brand founded by two sisters from Spain. Fragrance range will be based on their memories from childhood in a gentle and intimate way using natural waxes and perfume oils.

Focus of the Branding: Espelma (candle in Spanish) - Emphasis on memory documentation, the magic of a candle and fragrance being the spell in that it has the ability to change mood.

▾ Initial stage of Espelma logo - tarot card inspired

*I have left the studio prior to the brand being signed-off, another designer took over the brief.